Sales Is a Team Effort: Episode 11 of The Closing Code Shares the Truth

Sales Is a Team Effort: Episode 11 of The Closing Code Shares the Truth

LAS VEGAS, Nevada – In Episode 11 of The Closing Code, titled Sales Is a Team Sport: How Fulfillment, Onboarding, and Marketing Help Close Deals, co-hosts Clinton James and Josh Konigsberg challenge the outdated belief that closing business is a solo effort.

“A great closer doesn’t win alone,” says James. “You can’t score the game-winning shot without your teammates setting the play.” Drawing parallels between sports and agency operations, the hosts explain how fulfillment teams, onboarding specialists, marketers, and account managers all contribute to bringing new business through the door and keeping it.

“Your client experience is often the tie-breaker,” adds Josh. “If onboarding falls flat or fulfillment doesn’t deliver, you’ll lose more than retention; you’ll kill future sales opportunities too.”

In this fast-paced, insightful episode, James and Konigsberg reveal:

  • Why world-class onboarding creates referral-ready clients before results are even delivered
  • How client success managers (CSMs) can and should become top-performing salespeople
  • Why marketing and sales need weekly alignment for high-quality lead flow
  • The power of incentive structures, empathy training, and team celebrations in scaling sales
  • How sales reps can boost performance by stepping out of their silo and learning the full client journey

Listeners will also hear real-world examples from both hosts’ agencies, including how a podcast episode turned into six high-ticket clients thanks to cross-department collaboration and exceptional fulfillment.

“Your agency is your sales engine. If everyone doesn’t know how they contribute to revenue, they’re not aligned—and you’re leaving deals on the table,” James notes.

Meet the Hosts

Clinton James brings over 20 years of expertise in sales and digital marketing. As CMO and Partner at Proven Marketing Solutions, his innovative sales frameworks have driven millions in revenue and enabled countless businesses to grow sustainably. Clinton’s passion for coaching has made him a trusted mentor for sales teams aiming to close big-ticket deals.

Josh Konigsberg, Co-Founder and Partner at Law Firm Marketing Pros, is a digital sales trailblazer with nearly 30 years of experience. An award-winning leader and multiple best-selling author, Josh has mentored over 300 agencies and boasts an impressive track record of six-figure deal closures. Josh’s commitment extends beyond sales with impactful community outreach efforts.

Click below to watch the full episode.

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For more information about The Closing Code, visit The Closing Code Podcast Website.

About The Closing Code

Selling high-ticket digital marketing services isn’t just an art—it’s a code waiting to be cracked. Enter The Closing Code, the podcast where agency owners, sales pros, and entrepreneurs come to master the craft of closing deals that matter.

Hosted by Clinton James and Josh Konigsberg, seasoned marketing professionals with a combined 60-plus total years in Marketing and Sales experience, with the results (and battle scars) to prove it, each episode takes you behind the curtain of the digital marketing sales world. With their agencies bringing in a combined revenue of in excess of $27 million, they don’t just talk the talk—they walk the walk.

Get ready for no-BS conversations, tactical advice, and honest insights on topics like landing big retainer clients, building lean and mean sales teams, crafting a sales process that actually works, and closing more deals. From expert guests to real-world case studies, this is where strategies get real, and sales skills get sharp.

Whether you’re scaling your agency or leveling up your sales game, this podcast delivers the kind of straight-shooting wisdom you can take to the bank.

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